2.1.3 Marketing Trends
The market trend says that customers prefer to have more technical products that will make their life more comfortable. The Smartphone patron today is more requiring new design that will make a product different from others.
Compatibility: The compatibility of product is now preferred because customer can do their work with the different types of windows versions.
Status report 1: Industry/Company review
Description of industry
Trends in the Smartphone market are constantly changing. This is the beginning of “Smart Life Revolution” which enables information gathering, personal tasking, building a social relationship, leisure activities just by using Smart-Phones. Nowadays, it is possible for us to search and share information, and deliver our me
Until 3Q11, SKT can sustain its market position in the feature phone market
After 3Q11, SKT can make competitive advantage in the smartphone market
- In terms of number of smartphones
SK Telecom(SKT) competes fiercely with KT and LG Telecom in Korea smartphone market. At present, KT and I-phone take a first market share, but SKT penetrated in the smartphone market through Samsung Electr
2. Impacts of I-Phone's appearance on the Korean domestic mobile phone market
iPhone opened up a new era of domestic smartphone market by expanding the market for the smartphone.
1) Immediately after iPhone was introduced into the market, the sales of smartphone increased from below 3% to 18.9%. So smartphones account for a huge portion of domestic mobile phone market. It means that iPhone re
- LG Electronics is planning to raise $890million through new share sales
- Investing 60% to Smart Phones
LG is trying to bounce back in the Mobile Phone Industry
Before the popularity of the Smartphones, the main competitive advantages in the mobile phone market were:
Brand, Device specifications, Design and Price.
These were determined at the manufacturer’s competitiveness.
The trend of smartphone becoming popular to people is an opportunity. It is said that domestic smartphone users are already exceeded 2.2 million people. Domestic smartphone market is now growing, but smartphone market in overseas has already grown. Another opportunity is Samsung's growing market share on smartphone market. They sold 227million of smartphones globally. This is only a half
smartphone sales
in 2010 Q3
1. New Executives
Change of CEO : Due to decreasing market share of Nokia in smartphone market.
2. N8
Nokia released its new smartphone model, N8.
3. MEEGO
Nokia released MeeGo 1.1 and will ship its first MeeGo-based device in 2011, betting on the Linux platform’s ability to compete against high-end rivals to take action against decreasing m
▶Market Situation
Smartphone market is booming nowadays. As the graph shows, the market is expected to grow more in the future. It is expected that almost half of the customers will use smart phones by next year. The important aspect that we need to consider is a generation of mobile communication. Most smart phones were based on 3G service but now, it is shifting to 4G service. So it is
Project Subject
Analyze Apple and Samsung's smart phone market environment, and find out financial results through a comparative analysis of current marketing strategies. So then through this things, Let's will establish marketing strategy to share future South Korea's successful smartphone market.
Samsung’s Marketing Strategy
The chaser strategy transition. Image rather than function
Got Skills to develop game in major scene
6th place sales scale in year as global game developer
already has business infrastructure in 40 countries.
low scale, low financial power
limited skills
low brand awareness in other countries compare with sales
Smartphone market growth
wide spread of open market(App store)
raising unlimited data pay plan users
export scale is ra